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OUR CORE VALUES

Furtherdevelopment is more than just a brand, we're a family. A community of individuals who believe in living by the highest standards. Our mission is to help people navigate the obstacles of life by providing motivation and empowering them to develop themselves to their fullest potential.

We are passionate about fitness, knowledge, and the pursuit of greatness, and we strive to build a community of winners who share our values.

We believe that greatness is not something you are born with, but something that is developed through hard work and dedication.

If you are someone who shares our vision, we invite you to learn more about who we are as a company and as individuals to see if we are the right fit for you.

 

Honesty

Honesty is our core value. We believe that being honest with yourself and those around you is the key to making real progress. We know it can be tempting to avoid facing uncomfortable truths, but we also understand that true growth only comes from confronting the reality of your situation.
We are committed to upholding the value of honesty in everything we do, and we believe that greatness is developed through its practice.

Perseverance

We recognize that building a better life for oneself is no easy feat. However, we also understand that our difficulties should never be an excuse to give up. We believe that perseverance is a key ingredient in achieving greatness - and that includes you. We know that the road to success is not always smooth, but we are committed to finding a way to overcome any obstacles that come our way.
At Furtherdevelopment, we believe that greatness is not handed to you, but is developed through perseverance and hard work.

Consistency

We understand that achieving success requires more than just hard work. It also requires consistency and dedication. We believe that the effort you put in while others are resting is what will ultimately set you apart in the long run. We know that success is not always easy or immediate, but we also believe that anything is possible if you are willing to work towards it consistently.
We believe that greatness is developed through consistent effort and dedication towards achieving our dreams. At Furtherdevelopment, we strive to embody this core value in everything we do.

Integrity

We believe that being the best version of yourself requires having integrity in all that you do. This means doing what you know is right, even when it may not be the easiest or quickest solution. We understand that problems and tasks can be challenging, but we believe that true greatness is achieved by striving to do your best and execute to the best of your ability. We believe that shortcuts and quick fixes only lead to temporary solutions, and we are committed to upholding our core value of integrity in everything we do.
We believe that greatness is developed through consistently striving to do what is right, even when it may be difficult.

Discipline

We understand that achieving our goals requires more than just motivation - it requires discipline. We believe that discipline is the key to doing the things you promised yourself you were going to do, even when things start to get difficult. We know that staying on track can be challenging and that motivation can sometimes be fleeting. That's why we place a high value on discipline because we know that it is what helps us stay focused and committed to achieving our goals, even when faced with obstacles.
We believe that greatness is developed through consistent discipline and the willingness to persevere through challenges.

STAY HUMBLE

We believe that humility is a key factor in achieving greatness. We understand that as we make progress towards our goals, it can be easy to become overconfident or complacent. That's why we place a high value on staying humble, even as we experience success. We know that there is always more to learn and room for improvement, no matter how much progress we have made.
We believe that true greatness is developed through a willingness to continue learning, growing, and improving, even in the face of success.

EXCELLENCE

We believe in the pursuit of excellence. We know that settling for average is never enough, and that true greatness can only be achieved through a commitment to being the best in everything we do. We strive to be #1 in all aspects of our lives, whether it be in our personal or professional pursuits. We understand that this requires going above and beyond what is expected, and consistently pushing ourselves to be better than we were yesterday.
We believe that greatness is developed through a relentless pursuit of excellence, and we are committed to embodying this core value in all that we do. At Furtherdevelopment, we aim to inspire others to pursue excellence in their own lives, and to never settle for anything less than their very best.